Xiaohongshu, Source of Lifestyle Inspiration for Chinese Youth, Is Walking Fine Line between Commercial Success and Sense of Community

Leveraging its position as a grass-planting resort and existing e-commerce infrastructure, Xiaohongshu shifted its focus to providing marketing solutions for brands and helping them complete a “closed loop” from advertising to retailing. (Source: Xiaohongshu)

At a Lady M boutique in the eastern city of Nanjing, Ingrid Liang stared at a stunning array of …