Premium Ice Cream Brand Chicecream Apologizes for Past Misdeeds, Publishes Letter Accusing Media of Defamation
Amid a slew of public relations controversies, representatives from Chicecream (“Zhong Xue Gao”) – known in China as the “Hermes of ice cream” – apologized via Weibo on Thursday for two 2019 false advertising incidents, while remaining steadfast against accusations of overpricing and holding a bad attitude towards consumers.
On June 15,…
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