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Missfresh Joins Forces With ByteDance to Offer Livestream Grocery Shopping

Missfresh Joins Forces With ByteDance to Offer Livestream Grocery Shopping

Jan 28, 2022
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Missfresh Joins Forces With ByteDance to Offer Livestream Grocery Shopping
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Missfresh
(Source: Missfresh)

Chinese fresh grocery e-commerce retailer Missfresh announced Thursday that it has entered into a strategic partnership with Ocean Engine, a digital marketing platform owned by Beijing-based tech giant ByteDance, and has expanded its presence on TikTok’s sister app for mainland China, Douyin, by launching a livestream grocery shopping…

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