Live-streaming E-commerce Drives Singles Day Sales, Prompts Surge in Job Seekers

Li Jiaqi, who has 40 million fans on DouYin, applies lipstick during a live-stream session. Chinese brands have adopted live streaming as a new major marketing channel to push sales during the pandemic. (Source: China Daily) 

China’s live-streaming boom has driven job seekers to grab their share of the pie, prompting a surge of live-host applications lea…