First Day of Double 11 Shopping Festival Sets New Records, Livestreams Drive Sales Spike
(Source: Alibaba)
Alibaba’s double 11 shopping festival kicked off on Oct. 21, and is off to a strong start.
In the first 10 minutes alone, sales directed from Taobao Live, the live-streaming portal of the shopping site, surpassed that of the first day last year. Cosmetics stood out among all types of goods as 12 cosmetic products each recorded more than …
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