Compared to the grand scale of the Double 11 shopping festival and its spectacular performance reports from e-commerce platforms, Double 12, which took place on Dec. 12, appeared to be more low-key without ubiquitous campaigns and great discounts. Taobao, JD.com, Pinduoduo and other online shopping sites didn’t publish sales statistics of…
Eclipsed by Its Predecessor, Double 12’s Statistics Revealed
Keep reading with a 7-day free trial
Subscribe to China's Next Wave to keep reading this post and get 7 days of free access to the full post archives.


