Beijing-based technology firm and TikTok owner ByteDance has raised its 2022 sales target for virtual reality (VR) products from 1 million units to about 1.8 million units, according to local media outlet AR Circle. The revision comes following better-than-expected marketing effects of Pico Technology Co., Ltd., China’s leading VR headset maker which was acquired by ByteDance last year.
ByteDance Raises VR Equipment Sales Target
Beijing-based technology firm and TikTok owner ByteDance has raised its 2022 sales target for virtual reality (VR) products from 1 million units to about 1.8 million units, according to local media outlet AR Circle. The revision comes following better-than-expected marketing effects of Pico Technology Co., Ltd., China’s leading VR headset maker which was acquired by ByteDance last year.