ByteDance Puts Money Behind Influencer Li Ziqi, Marching into New Consumption Field

Jul 05, 2021

∙ Paid

Li Ziqi, Chinese online influencer who has 15.7 million subscribers on YouTube and 3.2 million followers on TikTok (Source: Garland Magazine)

Chinese tech giant ByteDance took up a 1.48% stake in Weinian Brand Management Co, Ltd, the agency responsible for one of the most popular influencers in China right now, Li Ziqi.

Founded in February 2013, Weinian i…

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