ByteDance Launches Women’s Fashion Retail Platform “If Yooou”

(Source: If Yooou)

ByteDance, the Beijing-based parent company of TikTok, has recently launched a new fast-fashion retail platform named “If Yooou.” It currently covers European countries such as the UK, France, Germany, Italy and Spain.

If Yooou’s current positioning is mainly “low price and high quality service,” which is similar to Shein’s, and its pro…